How Relay works
Three steps. No group chats. No copy-paste. No per-channel tools.
1
Drop your list
Upload a CSV or paste contacts directly. Relay reads names, phone numbers, and email addresses in one pass.
- Supported formats: CSV, plain-text paste, JSON array
- Duplicates are detected and flagged before anything is sent
- Channel detection: phone numbers with WhatsApp are routed to WA; Telegram handles are routed to TG; emails fall to Email; US/IL numbers without WA fall to SMS
- Override channel per contact if you know the preference
Example CSV:
name,phone,email Alice,+19175551234,alice@example.com Bob,+972501234567, Carol,,carol@example.com
2
Brief the agent
Write your message in plain English. The agent adapts tone and greeting per channel — a WhatsApp message reads differently from an email.
- No templates required — just describe what you want to say
- The agent re-confirms intent before sending: "You are about to reach 34 people across WA (18), Telegram (9), Email (7). Proceed?"
- Preview a sample message per channel before approving
- Optional: add a reply prompt ("Reply YES or NO") and the agent parses answers automatically
Example brief:
"Let everyone on the list know the event is on Saturday the 12th at 7pm. Ask them to confirm attendance. Keep it friendly and under three sentences."
3
Send and watch the digest
Relay fans out in parallel across all channels. Replies arrive asynchronously and land in a single delivery board, not scattered across four apps.
- Real-time delivery board: see sent / delivered / replied per contact
- Reply digest: structured summary of who said what, grouped by answer type
- Channel personalization: each message is adapted to the norms of that platform
- Export the digest as CSV or JSON for downstream use
What you do not have to do
- No group chats where everyone sees everyone else's replies
- No copy-pasting the same message into four different apps
- No separate Twilio setup, WhatsApp Business API account, and Telegram bot
- No manually tracking who responded and who did not
- No switching context between tools mid-campaign